WSJ. MAGAZINE - VINCE STAPLES RETURNS WITH A NEW ALBUM

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RHYME AND REASON

 

With his new album, Big Fish Theory, rapper Vince Staples affirms his standing as one of music’s most important voices – and one of its most challenging anomalies.

 

 

 

 

 

THE PLAZA IN FRONT of San Francisco’s City Hall is thronged with people on a warm, bright afternoon in June, the air sweet with the smell of food-stand barbecue and marijuana. Cheers and pumping fists erupt from the crowd as Vince Staples, the 24-year-old rapper—one of the fastest-rising stars in today’s hip-hop firmament—strides up to the microphone. The hook of his hit song “Prima Donna” bursts from the speakers at rib-cage-rattling volume: “Is it real? Is it real?”

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